Legal Policies

This Cookie Policy explains how HomeBase CRM, Inc. uses cookies and similar tracking technologies when you use our Platform. It describes what cookies are, what types we use, and how you can manage your cookie preferences.

ARTICLE 1 — WHAT ARE COOKIES

1.1 Definition. Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

1.2 Similar Technologies. We also use similar technologies such as:

• Local Storage: HTML5 local storage and session storage for storing preferences and session data.
• Pixel Tags: Tiny graphics images (also called web beacons or clear GIFs) used to track user actions and email opens.
• Device Identifiers: Unique identifiers assigned to your device for recognition across sessions.

ARTICLE 2 — TYPES OF COOKIES WE USE

2.1 Essential Cookies (Strictly Necessary). These cookies are required for the Platform to function properly and cannot be disabled. They enable core functionality such as:

• Authentication and session management
• Security features and fraud prevention
• Load balancing and performance optimization
• Remembering privacy settings

2.2 Functional Cookies (Preference). These cookies remember your choices and settings to provide enhanced, personalized features:

• Language and region preferences
• Text size and accessibility settings
• Theme preferences (light/dark mode)
• Remembering login information (with consent)

2.3 Analytics Cookies (Performance). These cookies help us understand how visitors use the Platform by collecting anonymous information about your visit:

• Pages visited and time spent on each page
• Click patterns and navigation paths
• Error messages and performance issues
• Browser and device information

2.4 Marketing Cookies (Targeting). These cookies track your activity across websites to deliver relevant advertisements and measure campaign effectiveness:

• Ad delivery and frequency capping
• Campaign attribution and conversion tracking
• Audience segmentation and retargeting
• Social media integration and sharing

ARTICLE 3 — SPECIFIC COOKIES USED

3.1 First-Party Cookies. Cookies set directly by HomeBase:

• auth_token: Session authentication (essential, expires at session end)
• user_preferences: UI preferences (functional, expires in 1 year)
• csrf_token: Security token (essential, expires at session end)
• analytics_id: Anonymous user identifier (analytics, expires in 2 years)

3.2 Third-Party Cookies. Cookies set by our service providers:

• Google Analytics (_ga, _gid, _gat): Usage analytics (analytics, expires 1-2 years)
• Google Ads (_gcl_au): Conversion tracking (marketing, expires 90 days)
• Facebook Pixel (_fbp): Ad measurement (marketing, expires 90 days)
• Hotjar (_hjSession, _hjUserId): User behavior analytics (analytics, expires 1 year)
• Intercom (intercom-id): Customer support chat (functional, expires 1 year)

ARTICLE 4 — COOKIE MANAGEMENT

4.1 Cookie Consent. Upon your first visit, you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or customize your preferences.

4.2 Browser Controls. Most web browsers allow you to control cookies through their settings. You can:

• View cookies stored on your device and delete them individually
• Block all cookies or third-party cookies
• Set preferences for specific websites
• Clear all cookies when you close your browser

4.3 Cookie Preferences Tool. You may access our cookie preferences tool at any time through the Platform footer to modify your cookie settings.

4.4 Impact of Disabling Cookies. Disabling certain cookies may impair Platform functionality:

• Disabling essential cookies will prevent the Platform from functioning
• Disabling functional cookies may limit personalization features
• Disabling analytics cookies will not affect functionality but limits our ability to improve the Platform
• Disabling marketing cookies will not affect functionality but may result in less relevant advertisements

ARTICLE 5 — DO NOT TRACK SIGNALS

5.1 DNT Signals. Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that tracking be disabled.

5.2 Our Response. We do not currently respond to DNT signals as there is no uniform standard for compliance. However, you may control cookie preferences through our cookie management tool or browser settings.

ARTICLE 6 — UPDATES TO THIS POLICY

6.1 Changes. We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements.

6.2 Notification. Material changes will be communicated via email or in-app notice at least 30 days before the effective date.

ARTICLE 7 — CONTACT US

Privacy Inquiries: privacy@homebase.app

Mailing Address:
HomeBase CRM, Inc.
Attn: Privacy Department
123 Innovation Drive, Suite 400
Wilmington, DE 19801

© 2026 HomeBase CRM, Inc. All rights reserved.